Adwords has been getting expensive for some time. Many marketers are using Facebook as the beginning of their funnel. The clicks are less expensive, and you can target demographically in deep ways. Using some of that targeting, and experimenting with that is a key. We will be adding a training section shortly. In the meantime, head over to YouTube and type ‘Facebook ads strategy’.
Often B2B companies overlook Facebook, thinking “my audience isn’t there”. Actually, your audience is made up of individuals who want to see what their family and friends are doing. Think about that.
