If you are running Google Ads or Bing Ads, clicks for dentists in PPC can be expensive. Especially if your budget is limited, it is very important to use negative phrases to weed out clicks coming from user queries that are not really looking for you. One type of query to eliminate are queries that are looking for a specific known dentist. Using negatives such as blvd, street, corner of, dds etc. can help eliminate the people that are just looking for a specific phone number. Similarly, ‘phone number for’ is a good negative for the same reason. Other queries can be people poking around by not near making a commitment. If your budget is especially low you may want to exclude: cost of, price, how much does, cost for implants, root canal cost, etc. Of course, exclude salary, employment, training, course, job, intern, resume, hiring, etc. Watch your query report, daily at first, and weed out unwanted queries. This will constantly improve the effectiveness of your spend.
Author: ParisR
Google Favors Brands
Google is built around a bias toward brands in their search rankings. They consider something to be a brand if people are actually looking for the particular website by queries in the search box or direct traffic from typing in the address bar. This bias favors larger advertising budgets because people become aware and return to find the website. There is a clear short term advantage to Google in this brand emphasis. That is it forces players to take out ads so as not to be buried by Amazon, Wikipedia, NYTimes.com and other clear brands. The constant shake up of the algorithm also favors Google in making companies less confident in transitory rankings.
This is all unfortunate for the consumer because instead of the beauty of a beach area main street where people gather to visit the mom and pop shops and interesting ‘hole in the wall’ finds, they are presented the big box franchise same as always stuff that cities force by their zoning. More and more it has become less of a ‘search engine’ and more of a giant yellow pages with the big players first.
The Timeshares By Owner Option
Traveling is part of balance in life, even if the destination is close by. It stimulates your brain and seeing new things help you break out of ruts. When you come back you are refreshed and ready to take on the world again.
One option that few people know about is the option to rent a timeshare from someone who has purchased one. People buy timeshares but cannot always use their available slot. There is a way to connect with owners on TimesharesByOwner.com
Timeshares By Owner is a 19 year old business that is rated A by the Better Business Bureau. The professional staff of Timeshares By Owner helps its customers to find the best match whether they want to rent out, sell or get a timeshare in a particular place, budget and specifications.
Finding a Timeshare
Their amazing online portal allows anyone can search from thousands of available timeshares across different places in the database. You can find a perfect timeshare by specifying things like the location, size, regions, resorts, and your own keywords. A helpline number and the web portal of Timeshare By Owner is the quickest possible way to get in touch with their team, and with a large database record of properties in different locations with different particulars, you can have the most suitable property you need.
Selling or Renting a Timeshare
If you own a timeshare or are looking to rent yours out, or even if you want to sell a timeshare, Timeshares By Owner will help you with their great service experience. Timeshares By Owner has large traffic from customers and is generating about 7 million dollars monthly. Timeshares By Owner does not play a role of broker and does not ask for a commission for advertising your property or timeshare. They allow your property to get enough exposure to rent/sell it out by putting one of their representatives to work for it and also even advertises for it without any additional charge, through their proprietary marketing and national advertising.
Dentex Dental
Oral hygiene is the most undermined and most viable form of hygiene. Everything that we eat, drink, breathe or swallow has to go through our mouth. So, it is as important as keeping the food to be hygienic. Lack of care in complying with oral hygiene can result in the number of dental diseases and complications. In such scenarios, finding a reasonable and trustworthy dentist is nothing less than an intense workout.
Culver City California’s Dentex Dental is committed to providing the care, treatment and expertise which is essential to provide their customers with healthy teeth and long-lasting smile. Whether you are seeking dental services for preventive care or cosmetic restoration, their panel of the experienced and highly qualified dentists will ensure that you get the most appropriate treatment.
Services
Following are some of the top-notch services provided by Dentex Dental:
Cleaning and Prevention
- Dental Examination
On the very first visit, patients will be examined with diagnostic x-rays for oral cancer screening and gum disease evaluation. Afterward examination of tooth decay along with the required restorations will be done.
- Dental Cleaning
For the dental cleaning services, they have registered dental hygienists who will make sure that dental cleaning is done professionally. Dental cleaning is done with ultrasonic and hand scaling techniques, using calculus for the removal of plaque and teeth polishing.
- Dental X-Rays
They have a diagnostic X-ray establishment which can substantially detect any cysts, tumors, decay and bone loss. Their X-ray machine is capable enough to even locate the root and tooth position. Apart from this, they have the facility of CT scan and panoramic imaging.
Cosmetic Dentistry
- Composite Fillings
In order to repair a tooth which is affected by fractures, cracks or decays, they have a tooth-colored filling or composite filling. Firstly, the decayed portion of the tooth is removed and that vacant space is then filled with a composite filling.
- Porcelain Crowns
This is basically a covering which is meant to encase the complete surface of the tooth so that tooth can be restored to its original shape and size. Dentex Dental has the facility to provide its customers with the porcelain crowning.
- Porcelain fixed bridges
Anyone with missing teeth can undergo a dental bridging. It is an excellent way to replace missing teeth. In this technique, those two crowns which reside over the anchoring teeth get fixed to the artificial teeth and hence would look like if it’s natural.
- Dentures & Partial Dentures
While bridging is non-removable, a denture is a removable dental appliance which is meant to replace the missing teeth and surrounding tissues. It will also be very closely related to the natural teeth.
- Porcelain Veneers
They are basically durable and custom-made tooth-shaped porcelain which are bonded to the exterior of the teeth to enhance the overall look of the teeth and so does the smile.
- Teeth Whitening
With the teeth whitening, mostly there are implications which can affect the mouth. But, the Dentex Dental teeth whitening mechanism involves a buffer in the gel which protects the tooth enamel from being damaged. It is so protective and effective that one can have his/her teeth whitened in just one visit.
Oral & Maxillofacial Surgery
- Dental Implants
Dental implantation is the method of getting missed teeth replaced through either fixed or removable dentures. Implantation is the best way to provide dental appliances with the support and stability they want.
- Wisdom Teeth Extraction
Wisdom teeth erupt between the age of 17 to 25. For some people its eruption is painless but for some, this eruption is quite painful. This pain is caused because of the inadequate space in the mouth, which does not allow wisdom teeth to erupt properly. If this uncertainty isn’t treated well in time, then it can lead to the infections in the teeth or even tumors.
- Sinus Augmentation
If bone has been lost due to the injury or any periodontal disease, then bone formation can be stimulated by the sinus augmentation. Sinus augmentation can make way for the sinus floor to allow for bone formation. For this purpose, an incision is made which upon sinus augmentation is filled with bone graft material and then closed.
Periodontics
- Scaling and Root Planing
Scaling and root planing are done to remove the etiologic agents which have the potential to cause inflammation to the gum tissues and surrounding bone. It is a non-surgical procedure which is done through tartar and dental plaque.
- Gum grafting
Gum grafting is a surgical periodontal procedure which aims to cover the exposed surface of teeth with the grafted oral tissue.
- Soft Tissue Grafting
This treatment is done to provide a remedy to the gum recession. Gum recession is usually caused by periodontal disease, trauma, over-brushing, poor tooth positioning and aging. In this treatment either exposed root is covered or existing gum tissue is thickened enough to halt tissue loss.
- Bone Grafting
The dental process associated with the dental restoration is known as bone grafting. The success of this dental procedure is dependent on the jawbone’s height, depth and width on the implant site.
- Laser-Assisted Periodontal Surgery
In this process, diseased gum is targeted by the laser which then agitates the healthy tissue to get reattached to the bone. This surgery is much safer than traditional surgery because regrowth of connective tissues poses fewer chances of gum diseases.
- Pinhole Surgical Technique PST
This technique employs specialized instruments which are used to make a hole in the gum. These holes are then filled with collagen material to stabilize the area of gum recession. Owing to this simplicity, minimally invasive and suture-free, this method is being applauded all over the world.
- Genetics Test
Through salivary DNA testing, it is now much easier to know the cause of periodontal infection. Reports of this test are not only fundamental in the determination of high risk or low-risk cases but can also reveal information about disease-causing bacteria.
Endodontics
- Root Canal Therapy
This treatment is needed in the conditions when the tooth’s nerve is affected by some infection or decay. In order to save the tooth pulp, any decayed material is removed and the vacant space is then filled with the medicated material which helps the tooth to restore to its full function.
- Root Canal Retreatment
In this procedure, previous crowns and packing materials are removed, root canals are cleansed and then re-crowning and re-packing of the tooth is done. This process is almost like the root canal therapy except for structural removal.
Conversion Rate Tips
Here are some tips to consider to improve conversion on your landing page.
Consider spelling out the process above your form. More than just a ‘Fill out this form to be contacted’, I am talking here about giving the potential client an expectancy as to what is going to happen. The more specific the better. That way rather than the person not really seeing why the form should be filled out they actually know that you will be calling within 12 hours, for example, to discuss x, y and z.
Consider repeating your phone number or other desired call to action more than once. Sometimes a call is on an impulse and you may want that in front of them several times in the reading or browsing process.
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