Spotlight: FireRock Marketing

In this era of thinning boundaries, digitization has paved the way for marketers to brand and market their organization. The environment keeps on constantly changing and thus it is necessary to adopt unique strategies that can help you in achieving your goals. Marketing involves time, money and effort and hence it is necessary to map them to your requirements. In diversified circumstances, it is not easy to sustain as digital marketing no longer means running a simple advertisement campaign! This means that involving a digital marketer who can help in customizing marketing strategies can be an option worth considering!

If you are looking for expert SEO services which can guide you forward on your success path, then team of FireRock Marketing can serve as a best option! Here is how this digital marketing agency in Boston can help in devising the marketing plan for you.

Audit of existing strategies: Future outline can’t be decided until present situation is evaluated! FireRock Marketing conducts audit of your online presence and presents a detailed analysis which is nothing but SWOT analysis. This report highlights your strengths, weaknesses, opportunities and threats in the world of digital marketing. This analysis helps in determining the future course of action which can accelerate your business.

Digital Marketing Consultant: They act as consultant and assist you in developing an exclusive and comprehensive strategy that not only targets potential customers but also strengthen your brand image. Strategies like social media outreach through email campaigns and blogs across multiple channels are planned to integrate value proposition of your product and brand. This ultimately helps in closing out the deals and calculating ROI.

Balanced approach: While investing, do you put your money in only one fund type? Certainly, no because you want to diversify your portfolio. Similarly, it is not advisable to follow one strategy when it comes to digital marketing. FireRock Marketing helps in building a balanced approach which can have greatest impact. Persona-based strategy is a key to success in digital space and Firerock helps in deciding a customized strategy which also increases the velocity of deals in pipeline.



Your digital marketer grows with you: It is necessary to select a digital marketing service provider which chooses to grow with you! Your business situation will add to their experience. The challenging environment will prepare them for the toughest and thus they will come up with strategies that can squeeze maximum out of your marketing budget.

So, visit www.firerockmarketing.com/ and get benefitted by the experience of business experts!

Marketing Automation and Holistic Marketing Efforts

FireRockMarketing.com can help you with a full approach to marketing including automation.

Does your company need a full sales and marketing department but doesn’t have the manpower? This comprehensive marketing consulting package will give your business the resources you need to execute the robust marketing plan you’ve always needed to take your business to the next level. FireRock Marketing has implemented full service sales and marketing departments for multiple clients over the years that has resulted in exceptional growth and sustainable business management. A Boston Marketing Consultant can develop a plan and implement that plan within your organization.

Google’s Broad Core Algorithm Update

Google has confired that there is a Broad Core Algorithm update that happened in early August.  According to Google there is “nothing to fix” on your site and that it just favors sites with better practices.

Here are some insights that may help you:

  • It appears that it is not about site speed or security.
  • There was very large SERP (search engine result pages) volatility. Big changes in ranking for many pages.
  • It seems to favor, in mobile search, where text is above products in product pages. However, in the longer run, click through rates may readjust this.
  • Try not to have too much redundant fluff in the top fold of the page.
  • It appears that product category pages were negatively effected but that individual product pages were positively effected.
  • In mobile, short answers or listed text seem to be favored, but again, text on top seems to win. That said, if text on the top is going to affect your user experience in a negative way, then the boost may be short lived.

Its a little early to know completely but these observations may help you.

If you need help with SEO talk to the experts at FireRockMarketing.com

Avoiding TCPA Litigation

This quote sums up the situation:

“…the U.S. Chamber Institute for Legal Reform released a paper entitled “The Juggernaut of TCPA Litigation: The Problems with Uncapped Statutory Damages.” The paper warned American businesses about the increasing amount of litigation brought under the Telephone Consumer Protection Act (TCPA)”

From: www.instituteforlegalreform.com/research/tcpa-litigation-sprawl-a-study-of-the-sources-and-targets-of-recent-tcpa-lawsuits

Fact: The Telephone Consumer Protection Act (TCPA) was signed into law in 1991

From TCPALitigatorList.com :

“The intent of TCPA is to stop unwanted and unsolicited calls and to protect people’s privacy. Unscrupulous attorneys and individuals have abused the regulations to make TCPA litigation a big business. They induce businesses to make multiple phone calls, then sue them for those calls. Because attorney’s fees are not recoverable in TCPA lawsuits, fighting these claims in court can be very expensive, over $10K plus.”

PerkensCoie on TCPA Regulatory Interpretation:

www.perkinscoie.com/images/content/1/1/v2/118734/TCPA-Newsletter-April-2015.pdf

Now you can get a list of those doing repeat lawsuits to scrub your efforts:

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