This first video is the best short synopsis of the core things that need to be done. There are many ranking factors but this is the core.
Marketing Automation and Holistic Marketing Efforts
FireRockMarketing.com can help you with a full approach to marketing including automation.
Does your company need a full sales and marketing department but doesn’t have the manpower? This comprehensive marketing consulting package will give your business the resources you need to execute the robust marketing plan you’ve always needed to take your business to the next level. FireRock Marketing has implemented full service sales and marketing departments for multiple clients over the years that has resulted in exceptional growth and sustainable business management. A Boston Marketing Consultant can develop a plan and implement that plan within your organization.
Google’s Broad Core Algorithm Update
Google has confired that there is a Broad Core Algorithm update that happened in early August. According to Google there is “nothing to fix” on your site and that it just favors sites with better practices.
Here are some insights that may help you:
- It appears that it is not about site speed or security.
- There was very large SERP (search engine result pages) volatility. Big changes in ranking for many pages.
- It seems to favor, in mobile search, where text is above products in product pages. However, in the longer run, click through rates may readjust this.
- Try not to have too much redundant fluff in the top fold of the page.
- It appears that product category pages were negatively effected but that individual product pages were positively effected.
- In mobile, short answers or listed text seem to be favored, but again, text on top seems to win. That said, if text on the top is going to affect your user experience in a negative way, then the boost may be short lived.
Its a little early to know completely but these observations may help you.
If you need help with SEO talk to the experts at FireRockMarketing.com
Avoiding TCPA Litigation
This quote sums up the situation:
“…the U.S. Chamber Institute for Legal Reform released a paper entitled “The Juggernaut of TCPA Litigation: The Problems with Uncapped Statutory Damages.” The paper warned American businesses about the increasing amount of litigation brought under the Telephone Consumer Protection Act (TCPA)”
Fact: The Telephone Consumer Protection Act (TCPA) was signed into law in 1991
From TCPALitigatorList.com :
“The intent of TCPA is to stop unwanted and unsolicited calls and to protect people’s privacy. Unscrupulous attorneys and individuals have abused the regulations to make TCPA litigation a big business. They induce businesses to make multiple phone calls, then sue them for those calls. Because attorney’s fees are not recoverable in TCPA lawsuits, fighting these claims in court can be very expensive, over $10K plus.”
PerkensCoie on TCPA Regulatory Interpretation:
www.perkinscoie.com/images/content/1/1/v2/118734/TCPA-Newsletter-April-2015.pdf
Now you can get a list of those doing repeat lawsuits to scrub your efforts:
Content Marketing
From the content marketing experts at FireRock:
“While managing your own content marketing strategy for your company can be done, it will require time, technical know-how, and skills you may not want to devote to making it work. That’s why so many companies outsource their content marketing to the pros.”