Marketing Key – Congruence

Remember congruence from geometry? Well, it applies a lot to marketing. For example, your ads need to match the landing page. If you are using keywords to advertise the keywords should be congruent with the ad text which should be congruent with the landing page and any offer on the landing page should be congruent with the whole mix. Just keep this principle in mind because it is one of the most important principles of marketing.

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